Arcade Athletics

Where Performance Meets Play

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Year

2025

Disciplines

Brand Identity

Brand Guidelines

Art Direction

Logo Design

Web Development

Web Design

Marketing Assets

Arcade Athletics isn’t just sportswear. It’s a fusion of performance and play, built for athletes who move between gym, street and culture.

Our task was to create an identity and digital presence for Arcade Athletics, a sportswear brand that wanted to differentiate itself from mainstream performance labels by tapping into cultural codes.

The identity system embraces playfulness through bold, arcade-inspired graphics balanced with technical precision. The palette combines electric colors with deep neutrals, while typography is kinetic, modular and full of character.

Packaging design emphasizes functionality with recyclable materials, bold graphics and playful details. Digitally, the e-commerce platform doubles as a cultural hub, featuring lookbooks, training guides and community-driven campaigns. Motion design underscores the brand’s energy, with dynamic animations and product showcases.

Arcade Athletics positions itself as more than just apparel — it’s a cultural statement for a new generation of athletes.

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Year

2025

Disciplines

Brand Identity

Brand Guidelines

Art Direction

Logo Design

Web Development

Web Design

Marketing Assets

Arcade Athletics isn’t just sportswear. It’s a fusion of performance and play, built for athletes who move between gym, street and culture.

Our task was to create an identity and digital presence for Arcade Athletics, a sportswear brand that wanted to differentiate itself from mainstream performance labels by tapping into cultural codes.

The identity system embraces playfulness through bold, arcade-inspired graphics balanced with technical precision. The palette combines electric colors with deep neutrals, while typography is kinetic, modular and full of character.

Packaging design emphasizes functionality with recyclable materials, bold graphics and playful details. Digitally, the e-commerce platform doubles as a cultural hub, featuring lookbooks, training guides and community-driven campaigns. Motion design underscores the brand’s energy, with dynamic animations and product showcases.

Arcade Athletics positions itself as more than just apparel — it’s a cultural statement for a new generation of athletes.

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