Year
2025
Disciplines
Brand Strategy
Brand Positioning
Brand Messaging
Naming
Tone of voice
Market Research
Brand Identity
Logo Design
Brand Guidelines
Art Direction
Lysverket isn’t just a lighting store. It’s a celebration of Nordic design, where form and function meet to create warmth, atmosphere and timeless living spaces.
We were commissioned to create a new identity and digital platform for Lysverket, a contemporary design store specializing in lighting. The challenge was to position the brand as both an authority in Scandinavian design and an accessible destination for modern interiors.
The visual identity builds on simplicity and geometry, inspired by the shapes and shadows of light. A restrained color palette of neutrals and soft accents supports the products while emphasizing elegance. Typography is functional yet refined, pairing clean sans serifs with subtle editorial flourishes.
On the digital side, we designed a seamless e-commerce platform that highlights both product detail and lifestyle storytelling. Interactions are soft and subtle, echoing the qualities of light itself. The site encourages exploration through collections, curated editorials and design insights.
Every touchpoint reinforces Lysverket’s mission: to illuminate spaces with products that combine heritage, innovation and beauty.
Year
2025
Disciplines
Brand Strategy
Brand Positioning
Brand Messaging
Naming
Tone of voice
Market Research
Brand Identity
Logo Design
Brand Guidelines
Art Direction
Lysverket isn’t just a lighting store. It’s a celebration of Nordic design, where form and function meet to create warmth, atmosphere and timeless living spaces.
We were commissioned to create a new identity and digital platform for Lysverket, a contemporary design store specializing in lighting. The challenge was to position the brand as both an authority in Scandinavian design and an accessible destination for modern interiors.
The visual identity builds on simplicity and geometry, inspired by the shapes and shadows of light. A restrained color palette of neutrals and soft accents supports the products while emphasizing elegance. Typography is functional yet refined, pairing clean sans serifs with subtle editorial flourishes.
On the digital side, we designed a seamless e-commerce platform that highlights both product detail and lifestyle storytelling. Interactions are soft and subtle, echoing the qualities of light itself. The site encourages exploration through collections, curated editorials and design insights.
Every touchpoint reinforces Lysverket’s mission: to illuminate spaces with products that combine heritage, innovation and beauty.
