Year
2025
Disciplines
Brand Identity
Brand Guidelines
Art Direction
Logo Design
Web Development
Web Design
Digital Design Systems
Campaign
Creative Direction
Social Templates
Auréne’s Fall/Winter 25 collection needed more than a lookbook—it needed an identity that expressed both timeless elegance and contemporary edge. The challenge was to translate their design philosophy into a brand world that felt luxurious, modern, and deeply human.
Our collaboration with Auréne began by distilling their creative direction into clear values: elegance, confidence, and fluidity. These qualities guided every design decision, from typography and color to photography and motion. The goal was not only to represent the collection, but to amplify the brand’s narrative of refinement and strength.
We built an identity rooted in contrasts: sharp geometric lines softened by fluid detailing, a neutral palette elevated with subtle metallic tones, and typography that balanced timeless proportions with distinct character. This system ensured flexibility across runway, editorial, packaging, and digital platforms, while always reinforcing Auréne’s voice.
For the FW25 campaign, we designed a digital platform that mirrored the brand’s philosophy. Rich photography and cinematic video were placed at the center, supported by minimal layouts and elegant transitions. Motion principles emphasized fluidity, ensuring the digital presence carried the same sophistication as the garments themselves.
The outcome was more than a seasonal campaign—it was a scalable identity that positioned Auréne as a fashion house with a clear vision. Every touchpoint, from show invitations to e-commerce, felt cohesive and elevated. The FW25 collection became not just a moment, but a foundation for Auréne’s evolving brand world.
Year
2025
Disciplines
Brand Identity
Brand Guidelines
Art Direction
Logo Design
Web Development
Web Design
Digital Design Systems
Campaign
Creative Direction
Social Templates
Auréne’s Fall/Winter 25 collection needed more than a lookbook—it needed an identity that expressed both timeless elegance and contemporary edge. The challenge was to translate their design philosophy into a brand world that felt luxurious, modern, and deeply human.
Our collaboration with Auréne began by distilling their creative direction into clear values: elegance, confidence, and fluidity. These qualities guided every design decision, from typography and color to photography and motion. The goal was not only to represent the collection, but to amplify the brand’s narrative of refinement and strength.
We built an identity rooted in contrasts: sharp geometric lines softened by fluid detailing, a neutral palette elevated with subtle metallic tones, and typography that balanced timeless proportions with distinct character. This system ensured flexibility across runway, editorial, packaging, and digital platforms, while always reinforcing Auréne’s voice.
For the FW25 campaign, we designed a digital platform that mirrored the brand’s philosophy. Rich photography and cinematic video were placed at the center, supported by minimal layouts and elegant transitions. Motion principles emphasized fluidity, ensuring the digital presence carried the same sophistication as the garments themselves.
The outcome was more than a seasonal campaign—it was a scalable identity that positioned Auréne as a fashion house with a clear vision. Every touchpoint, from show invitations to e-commerce, felt cohesive and elevated. The FW25 collection became not just a moment, but a foundation for Auréne’s evolving brand world.
