Year
2025
Disciplines
Web Development
Web Design
E-Commerce
Prototyping
Digital Design Systems
Campaign
Creative Direction
Social Templates
Marketing Assets
Vanguard emerges from music, nightlife, and streetwear, demanding an identity as fast and authentic as its community. We created a digital-first, motion-driven system that adapts with culture while staying recognizable—positioning Vanguard as more than a label, but a cultural performance.
We built a design language rooted in kinetic typography, glitch-inspired visuals, and adaptable grid systems. This allowed Vanguard to maintain a consistent voice while having room for experimentation across collections, drops, and collaborations. The aesthetic strikes a balance between raw street energy and digital polish.
The website was developed as an immersive stage, where scrolling reveals product launches, embedded music content, and animated editorial spreads. Every interaction was designed to feel like part of a performance, pulling the audience into the Vanguard world rather than just showing products.
For social campaigns, we created a system of motion graphics and templates that allowed for rapid creation without losing identity. This gave Vanguard the ability to stay culturally relevant and visually distinctive, embedding themselves into the digital fabric of their audience’s daily lives.
Year
2025
Disciplines
Web Development
Web Design
E-Commerce
Prototyping
Digital Design Systems
Campaign
Creative Direction
Social Templates
Marketing Assets
Vanguard emerges from music, nightlife, and streetwear, demanding an identity as fast and authentic as its community. We created a digital-first, motion-driven system that adapts with culture while staying recognizable—positioning Vanguard as more than a label, but a cultural performance.
We built a design language rooted in kinetic typography, glitch-inspired visuals, and adaptable grid systems. This allowed Vanguard to maintain a consistent voice while having room for experimentation across collections, drops, and collaborations. The aesthetic strikes a balance between raw street energy and digital polish.
The website was developed as an immersive stage, where scrolling reveals product launches, embedded music content, and animated editorial spreads. Every interaction was designed to feel like part of a performance, pulling the audience into the Vanguard world rather than just showing products.
For social campaigns, we created a system of motion graphics and templates that allowed for rapid creation without losing identity. This gave Vanguard the ability to stay culturally relevant and visually distinctive, embedding themselves into the digital fabric of their audience’s daily lives.
