Aime Leon Dore
Heritage Meets Modernity
Year
2025
Disciplines
Brand Identity
Logo Design
Brand Guidelines
Art Direction
Web Development
Web Design
Digital Design Systems
Campaign
Creative Direction
Marketing Assets
Motion Content
Aime Leon Dore isn’t just a fashion label. It’s a cultural force rooted in New York streetwear and Mediterranean heritage. This concept project reimagines its digital presence, blending nostalgia, luxury and modern commerce into one seamless experience.
We set out to reimagine Aime Leon Dore’s brand and digital identity — not by replacing what exists, but by extending its world into new territories. The challenge was to retain the warmth, nostalgia and editorial richness of ALD while creating a more fluid, immersive and contemporary digital experience.
Drawing inspiration from vintage print culture, Mediterranean aesthetics and the raw energy of New York streetwear, we developed an identity system that balances refinement with grit. Contrasting serif and sans serif typography, earthy tones, and textured imagery work together to create a look that feels both timeless and distinctly current.
On the digital side, we redesigned the e-commerce platform to merge storytelling and shopping into one seamless journey. Product pages feel like editorials, with layered photography, smooth interactions and subtle motion details that elevate the browsing experience without overshadowing the clothes.
Every detail was crafted to amplify ALD’s brand voice — from logo refinements and typographic systems to web interactions, campaign templates and social extensions. This concept isn’t just about rebranding a fashion label; it’s about showing how culture, style and commerce can exist as one coherent digital experience.
Year
2025
Disciplines
Brand Identity
Logo Design
Brand Guidelines
Art Direction
Web Development
Web Design
Digital Design Systems
Campaign
Creative Direction
Marketing Assets
Motion Content
Aime Leon Dore isn’t just a fashion label. It’s a cultural force rooted in New York streetwear and Mediterranean heritage. This concept project reimagines its digital presence, blending nostalgia, luxury and modern commerce into one seamless experience.
We set out to reimagine Aime Leon Dore’s brand and digital identity — not by replacing what exists, but by extending its world into new territories. The challenge was to retain the warmth, nostalgia and editorial richness of ALD while creating a more fluid, immersive and contemporary digital experience.
Drawing inspiration from vintage print culture, Mediterranean aesthetics and the raw energy of New York streetwear, we developed an identity system that balances refinement with grit. Contrasting serif and sans serif typography, earthy tones, and textured imagery work together to create a look that feels both timeless and distinctly current.
On the digital side, we redesigned the e-commerce platform to merge storytelling and shopping into one seamless journey. Product pages feel like editorials, with layered photography, smooth interactions and subtle motion details that elevate the browsing experience without overshadowing the clothes.
Every detail was crafted to amplify ALD’s brand voice — from logo refinements and typographic systems to web interactions, campaign templates and social extensions. This concept isn’t just about rebranding a fashion label; it’s about showing how culture, style and commerce can exist as one coherent digital experience.
