Year
2025
Disciplines
Brand Strategy
Brand Positioning
Naming
Tone of voice
Market Research
Brand Identity
Logo Design
Brand Guidelines
Art Direction
Photography Guidelines
Motion Identity
Moretti is a luxury eyewear brand rooted in Italian craftsmanship and modern design. Their challenge was to create an identity that honored heritage while positioning the brand at the intersection of fashion, architecture, and lifestyle.
From the beginning, our work with Moretti focused on translating their values of precision, elegance, and durability into a distinct brand identity. We built a design system that drew inspiration from architectural forms and Italian design traditions, while allowing for contemporary expression across every touchpoint.
Typography became the foundation, combining sharp, structured letterforms with subtle humanist details. A refined color palette of deep neutrals and metallic accents provided a timeless backdrop that could flex across packaging, campaigns, and digital platforms. The logotype was designed to feel carved and enduring, echoing the craftsmanship behind each frame.
The digital presence emphasized storytelling as much as commerce. Full-screen imagery, cinematic product detail shots, and smooth transitions created an online experience that felt immersive and tactile. By pairing editorial narratives with shoppable moments, we ensured the brand could connect emotionally while driving engagement.
The result was a cohesive brand world that positioned Moretti as more than an eyewear company—it became a symbol of craft and culture. Every interaction, from unboxing to navigating the website, reinforced a sense of timeless luxury and forward-looking design.
Year
2025
Disciplines
Brand Strategy
Brand Positioning
Naming
Tone of voice
Market Research
Brand Identity
Logo Design
Brand Guidelines
Art Direction
Photography Guidelines
Motion Identity
Moretti is a luxury eyewear brand rooted in Italian craftsmanship and modern design. Their challenge was to create an identity that honored heritage while positioning the brand at the intersection of fashion, architecture, and lifestyle.
From the beginning, our work with Moretti focused on translating their values of precision, elegance, and durability into a distinct brand identity. We built a design system that drew inspiration from architectural forms and Italian design traditions, while allowing for contemporary expression across every touchpoint.
Typography became the foundation, combining sharp, structured letterforms with subtle humanist details. A refined color palette of deep neutrals and metallic accents provided a timeless backdrop that could flex across packaging, campaigns, and digital platforms. The logotype was designed to feel carved and enduring, echoing the craftsmanship behind each frame.
The digital presence emphasized storytelling as much as commerce. Full-screen imagery, cinematic product detail shots, and smooth transitions created an online experience that felt immersive and tactile. By pairing editorial narratives with shoppable moments, we ensured the brand could connect emotionally while driving engagement.
The result was a cohesive brand world that positioned Moretti as more than an eyewear company—it became a symbol of craft and culture. Every interaction, from unboxing to navigating the website, reinforced a sense of timeless luxury and forward-looking design.
