Year
2025
Disciplines
Brand Strategy
Brand Positioning
Brand Messaging
Market Research
Brand Identity
Brand Guidelines
Campaign
Creative Direction
Social Templates
Playfield isn’t just a golf brand. It’s a reimagining of the sport’s identity — crafted for a younger, more diverse audience that values performance, lifestyle and culture as much as tradition.
We were tasked with creating a complete identity and digital presence for Playfield — a golf brand built to connect heritage with modernity. The ambition was to break away from golf’s dated visual tropes and craft a brand world that feels progressive, athletic and aspirational.
The visual identity draws inspiration from clean geometry and open landscapes, merging precision with fluidity. A bold typographic system combines sharp sans serifs with softer supporting typefaces, while the color palette balances classic greens and neutrals with fresh, energetic accents. Photography direction emphasizes movement, community and individuality — portraying golf as both performance and lifestyle.
Digitally, we designed a seamless e-commerce and storytelling platform. From product drops and lookbooks to community features and event sign-ups, the site blends retail with editorial in an intuitive and engaging way. Motion design plays a key role, with subtle transitions and dynamic product showcases echoing the rhythm of the sport.
Every detail was crafted to challenge perceptions of golf and expand its reach. Playfield positions itself not only as a performance brand, but as a cultural movement — welcoming a new generation of players to the course.
Year
2025
Disciplines
Brand Strategy
Brand Positioning
Brand Messaging
Market Research
Brand Identity
Brand Guidelines
Campaign
Creative Direction
Social Templates
Playfield isn’t just a golf brand. It’s a reimagining of the sport’s identity — crafted for a younger, more diverse audience that values performance, lifestyle and culture as much as tradition.
We were tasked with creating a complete identity and digital presence for Playfield — a golf brand built to connect heritage with modernity. The ambition was to break away from golf’s dated visual tropes and craft a brand world that feels progressive, athletic and aspirational.
The visual identity draws inspiration from clean geometry and open landscapes, merging precision with fluidity. A bold typographic system combines sharp sans serifs with softer supporting typefaces, while the color palette balances classic greens and neutrals with fresh, energetic accents. Photography direction emphasizes movement, community and individuality — portraying golf as both performance and lifestyle.
Digitally, we designed a seamless e-commerce and storytelling platform. From product drops and lookbooks to community features and event sign-ups, the site blends retail with editorial in an intuitive and engaging way. Motion design plays a key role, with subtle transitions and dynamic product showcases echoing the rhythm of the sport.
Every detail was crafted to challenge perceptions of golf and expand its reach. Playfield positions itself not only as a performance brand, but as a cultural movement — welcoming a new generation of players to the course.
